What’s Possible for Your Trades Business
Imagine your website working as a 24/7 lead generation engine. A roofing contractor we advised had been serving Christchurch homeowners for over 15 years but their outdated website was holding them back. Slow load times (8+ seconds), not mobile-friendly, and ranking on page 3 of Google for their most important keyword.
The Approach We Would Take
We start with a comprehensive digital audit covering technical SEO, competitor analysis, user experience, and content strategy. Our approach centres on three pillars:
- Rebuild on a modern stack for maximum speed and performance
- Implement a rigorous local SEO campaign targeting your service area
- Create a conversion-optimised user journey with multiple touchpoints for lead capture
What You Could Achieve
- 200%+ increase in monthly inbound leads — going from 8 leads per month to 25+
- Sub-second page load times — a 6x improvement over typical older sites
- PageSpeed scores of 95+ on mobile
- Page-one Google rankings within 90 days for your most important keywords
- Average time on site increasing from 45 seconds to 3+ minutes
- Bounce rate dropping from 78% to under 35%
What Makes the Difference
The key is combining technical excellence with deep local market understanding. We don’t just build fast websites — we build digital lead generation engines specifically calibrated for your market. Every design decision, every keyword targeted, and every conversion element is informed by data about how your customers search for and choose your services.
A multi-step quote form alone can increase form submissions by 300%+ compared to a basic contact form. By asking the right questions at the right time, we filter out tyre-kickers and deliver you with high-quality, sales-ready leads.