Most websites are bought before they are seen.
You pay good money for a website, and what you get is a slow, generic site that looks like everyone else's, ranks nowhere, and produces nothing. The problem is not that the work is bad — the problem is that you committed before you had seen anything.
So I reversed it. Rather than asking you to trust a portfolio you have not checked, I build a working concept of your site from information that is already public, put it on a private link, and let you criticise it. Most of the value in that first version is that it shows you exactly what is wrong with your current online presence — which is often more useful than the site itself.
I built the pipeline that produces those concepts to run my own work, so generating one costs me very little. That is the entire reason it can be free, and it is why I can offer it without needing to sell you anything afterwards.
There is no team here. No account manager, no junior developer you never meet, no overseas call centre. If you work with Byte Digital you work with me, and if something is not right you say so and I fix it.
What is actually true
Every figure on this site is one you could check. No percentages, no industry averages, no invented outcomes.
Over ten years of client work, and the systems that came out of it.
You talk to the person who designs, builds, and maintains your site.
Through a pipeline that only uses verified public information and checks every build on mobile.
The build pipeline itself, the AI customer-service assistant, and CookTwo.
What is not on that list: client testimonials, case study results, years of "team experience", or a success rate. I have not done paid client work yet, and inventing those would be the easiest way to look more impressive than I am.
Barry Grottis
Founder & Lead Developer
I have been building websites since 2011. That has meant watching the web move from static pages to frameworks, to the current point where customers increasingly ask an AI assistant which business to use rather than typing a search. Most of my work has come out of building the things I needed myself and then noticing other businesses needed the same thing.
That is where CookTwo came from, and it is where the website pipeline came from. I built an automated system to generate and check websites, because doing it by hand did not scale. Then it turned out the system was more useful than the sites were — so now it is the thing that generates every free concept on this site.
I work with businesses across New Zealand from Christchurch. If you are local, I know the suburbs and the market; if you are not, the work is remote and the process is identical.
The honest limits
No invented proof
I will not manufacture testimonials, awards, client names, or case study results. If a number is not real, it does not go on this site — which is why there are no testimonials here yet.
No invented statistics
I will not quote a bounce rate, a conversion figure, or a "53% leave after 3 seconds" style statistic to make a case. I would have to believe it was true before I said it.
No guaranteed rankings
I cannot promise first-page Google or inclusion in AI answers, and neither can anyone who says they can. What I can do is remove the technical obstacles and make your business information accurate and consistent.
No unpaid work dressed up as a case study
The concept sites on this site are demonstrations, not client work. Presenting them as projects would be dishonest, so they are labelled as what they are.
No lock-in
Your domain would be registered in your name and you get full access. If you ever want to leave, you can move it without my permission. I would rather earn the work than trap you in it.
No work I cannot do properly
This is why two of the steps on the site are labelled "in build". I would rather turn something down than take it and let you down six weeks later.
What you get, free
- A working concept built from your public information
- Mobile, tablet, and desktop versions
- Technical SEO foundations set up properly
- Draft wording you can correct
- Images that are properly licensed and sourced
- A private preview link, visible only to you
- The source files, if you want them
What it is not
A concept is a demonstration. Going live properly is a separate piece of work.
- A custom domain name
- Hosting and ongoing maintenance
- Ongoing edits and new pages
- Contact forms, booking, or payment
- A website chatbot
- Custom software
- A search or visibility retainer
Start with a free concept website.
No quote, no proposal, no obligation. Tell me your business and I will build you a working concept on a private link, so you can judge the work instead of the pitch. If you want the files afterwards, they are yours.
Private link · not published · not indexed · source files on request